In the retail grocery sector, the visual perception of products plays a key role in purchasing decisions.
For Ipercoop Centro Borgo, the lighting project was developed to enhance every department through lighting capable of highlighting the true appearance of food products, improving customers’ perception of quality and freshness.
Fruit, vegetables, delicatessen products, bakery goods and fresh foods all feature distinct colour characteristics that require dedicated lighting solutions.
The challenge was to reproduce colours naturally and accurately, enhancing the unique characteristics of each department without altering the appearance of the displayed products.
For this project, 3F Six was selected and configured with high colour rendering LED sources and different colour temperatures.
The combination of a high CRI and dedicated light tones for each area enhances the natural colours of food products, increasing their appeal and immediately conveying a sense of freshness and quality.
Project Benefits:
• High colour rendering performance
• Dedicated colour temperatures for each department
• Enhanced presentation of fresh products
• Natural colour perception
The lighting system was designed using different light distributions according to luminaire positioning.
This approach directs light exclusively onto display areas and products, reducing unnecessary spill light and improving visual comfort throughout the shopping journey.
The integration of lighting quality, colour rendering and optimised light distributions transforms lighting into a powerful merchandising tool.
Lighting does more than illuminate spaces: it communicates product quality, guiding customers through a more intuitive, comfortable and engaging shopping experience.
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